A fortnightly dive into creativity, strategy, and culture: orbiting ideas since the iPhone 6.
Creative & Action-Oriented
Ellul Group|Marketing Management & Creative Direction
Overhauled and consolidated the group’s digital presence through a unified online identity and creative direction, leading content creation for social media, property spaces, and menu photography.
Standardized digital infrastructure across .mt domains and executed strategic co-branded activations with partners like Mionetto and Cutajar, driving review scores from 9.2 to 9.4 alongside measurable revenue growth.
Stretta Beer | Campaign Management
End-to-end strategy, direction, and execution for high-stakes seasonal and thematic marketing campaigns, including Christmas, St. Patrick’s Day, and brand anniversaries.
Spearheaded cross-channel sales and promotional initiatives that drove customer engagement, boosted event turnouts, and directly increased sales volume across key retail and hospitality channels.
97 Notes | Digital Marketing Management
Built a complete digital marketing ecosystem to drive awareness and seamless online conversions. Spearheaded website design and optimized the digital reservation flow.
Directed comprehensive content creation and established a structured strategy and editorial calendar. Trained existing staff to seamlessly execute the plan using available in-house resources.
Making space for bold ideas to grow
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Making space for bold ideas to grow *
Mission-Driven Projects
Marketing Lead
TEDxRosario (2016–2020)
Directed marketing and PR for multiple large-scale events, attracting 40,000+ attendees and positioning TEDxRosario as a leading platform for innovation in Latin America.
Campaign Manager
CarpooleAR (2018)
Coordinate the press campaign and video production to finance the development of an open source carpooling App. A younger me can explain it into detail here.
Project Communications Coordinator
Interactivos?’18 (2018)
Selected by the EU H2020 DITOs initiative, Raeeciclaje promoted the recycling of electronic devices by transforming them into educational toys for children.
I led international collaboration, developed strategic communications, and increased public engagement.